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Launched our social media management platform. FREE for the first 100 sign ups! It lets business owners manage ALL their social media activity from a single dashboard. Find relevant content using the inbuilt search panel and schedule posts to your Facebook, Twitter, Linkedin, Pinterest weeks or months in advance. Set and forget. Follow the #hashtags and promote your business online. Check it out at http://social.apwebsolutions.com.au/
from AP Web Solutions http://social.apwebsolutions.com.au/
via their official website

Secret Sauce To Get Likes and Shares On Social Media

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Is your business active on social media? Are you getting as many Likes and Shares as you want?

Everyone knows that having their business on popular social media sites is very important these days. Multi-million dollar companies actually discuss their “Twitter strategy” during their board meetings. It’s no secret that social media is a great source of traffic, whether it’s through likes, shares, retweets, pins, +1s or numerous others.
The tough part, however, is to actually get the traffic, to get a following. Distribution (posting content) is not the hard part. Reaching your audience, is. Here are some of the themes that tend to go “viral” time and again on social media: –

  • Controversy / negativity
  • Sympathy and Empathy
  • Humorous

Now imagine you own an Organic food grocery store. Business is good. But you want to try and sell more, perhaps expand to other areas and open more stores. A friend tells you about this thing called the Internet and how you can use it to sell. So you hesitantly step into the 21st century and start becoming more active on social media. You start posting on Facebook, Twitter, Pinterest etc with pictures of organic food, articles about its benefits, even discounts and offers. But you only get a few Likes and Shares. Far less than what you hoped for.

Now take a look at this picture

picture of organic healthy meal on social media for branding
Imagine if you saw it on your News Feed on Facebook or your Twitter. It’s a nice picture. But you would probably scroll right past it. Back in 2004, it might have hit the spot. Today, simply because how overwhelmed you are by the barrage of daily stimulation, you’re likely to not even remember it in a few minutes unless you were REALLY hungry when you saw it.

But what if you captioned it with big visible text that read: “Share if you think the government should subsidize organic food products“. You would probably get more activity on your post. People tend to like blaming the government for almost everything.

Let’s turn it up a notch. What if you wrote: “Share if you think schools should only feed children with organic food“. What do you think your return is going to be on that one compared to putting up the post with a “30% discount” offer? Every parent would relate to it, share it, their friends who are also parents would share it and on and on. It is far more engaging than any article about benefits of organic food or how it prevents cancer. People aren’t on social media for more information, they can get that any time they want. They’re on social media to have their brains tickled (for the science nerds out there, think Dopamine stimulation)

Now don’t expect all these people to become your customers by next Tuesday. The point is, you are building a following, you are building your BRAND. People will buy when they are ready, as long as your brand keeps showing up occasionally on their Newsfeed. You do not need to interrupt their pattern by forcing your way into their lives with Ads. Speaking of Ads, did you know that a study of 10,000 people showed that 90% of them couldn’t even remember the right-hand side of a website? Because that is where Ad banners have lived since the Internet was born. Think about that the next time you pay $25 for a click.

Think outside the box. Create an inbound marketing strategy that will pay dividends in the long run. Use social media to your advantage. Look at what is trending and replicate it. Or keep bidding against your competitors to pay more for Ads. The choice is yours.

Till next time.

The post Secret Sauce To Get Likes and Shares On Social Media appeared first on AP Web Solutions.

from Blog – AP Web Solutions http://www.apwebsolutions.com.au/secret-sauce-to-get-likes-and-shares-on-social-media/
via AP Web Solutions Blog

Social Media Management | AP Web Solutions

Managing all your social media can be quite a hassle when you are so busy running your business. However, if you want to reach your potential clients on popular websites such as Facebook, Twitter and LinkedIn then it is important to maintain activity and gain a following on these sites.

Let us manage all your social media for you at affordable prices. We post high quality and industry relevant engaging content to build your brand. Set it up once and forget about it. Check out our social media management page for more information

http://www.apwebsolutions.com.au/social-media-management-melbourne/
from AP Web Solutions http://www.apwebsolutions.com.au/social-media-management-melbourne/
via their official website

5 Tips To Find The Right Digital Marketing Agency

1. Avoid SEO Agencies that offer Menu pricing. Any Company that offers fixed amount pricing for various “packages” is basically implying that the amount of effort that goes into ranking a local barber shop’s website is the same as a large national company going after a MUCH bigger market. So if you think that someone can increase your revenue by hundreds of thousands of dollars by charging you $500 per month, think again!

2. Make sure they have MULTIPLE first page rankings for themselves or their clients. Every marketing agency can make claims but can they back it up with actual results in competitive markets? If they can’t, what makes you think they can get results for you?

 

3. Don’t rely on your “IT guy/team” for your online marketing decisions. Just because someone works around computers does not mean they know the first thing about Search Engine Optimization. Of course, for their own job security, they’re not likely to admit it. But that’s the truth. Because if they did, you would be on the first page already.

4. Make sure the actual work being done on your website is not being OUTSOURCED. Most firms do this (understandably to keep their costs down) but the quality of SEO work done in India or Philippines is so poor that it will eventually hurt your website more than anything. Once your website is penalized, it is extremely hard and time-consuming to revive. It’s always good to know who exactly is doing work on your website.

5. Choose someone who is a full-time professional. Due to the low barrier to entry in this profession, any person who reads a few blogs, watches a few YouTube videos and buys a $20 eBook online can call himself an expert while working a full-time job at McDonald’s to pay their bills. If they’re not skilled enough to, at least, sustain their costs entirely from an SEO business, then what are the odds they can increase YOUR revenue?

The post 5 Tips To Find The Right Digital Marketing Agency appeared first on AP Web Solutions.
from Blog – AP Web Solutions http://www.apwebsolutions.com.au/5-tips-to-find-the-right-digital-marketing-agency/
via AP Web Solutions Website

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